Some fascinating facts about what, how and why we readers…er…‘informavores’ read online:

"[U]sers are selfish, lazy, and ruthless." You, my dear user, pluck the low-hanging fruit. When you arrive on a page, you don't actually deign to read it. You scan. If you don't see what you need, you're gone. And it's not you who has to change. It's me, the writer.